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Whatever we do in our online business is usually going to be enhanced by having a plan and a template to follow.
Building our websites using WordPress is no exception and particularly when you are working with employees or outsourced workers.
Earlier today I saw a post on Michelle MacPhearson's blog in which she shares her default WordPress installation checklist. I have to say that this is well worth reading and implementing, with changes to fit your own style, if necessary.
If you are not currently working with an installation checklist you are not going to be working as effectively as you possibly can.
Check Michelle's post out here: http://www.michellemacphearson.com/wordpress-tutorial-for-internet-marketers/
I'd also give strong consideration to using all the plugins and settings that she suggests as well!
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Filed under Blog Setups, Ideas and Tips, Install WordPress by on Jan 23rd, 2011. Comment. 
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Forum link building is a very effective strategy for building inbound links to your site. You can do this manually or you can build the links using tools or services.
There are a few tips you should remember when posting on a forum to build links back to your website.
1. Check that the forum you are posting to is highly ranked and getting lots of traffic, these should be your first choices. You can write on forums that are not related to your niche, but are ranked high in Google and gets a lot of traffic; however the best bet is to find forums that discuss topics related to your site's theme or niche. Do an online search for forums that are relevant to your site, check their rankings for keywords/phrases that you are targeting, and add your profile and posts to those that are of high quality.
2. Don't spam; this is the first rule in all forums, but many people continue to do it anyway. Spamming will either get you kicked out of the forum, or it will certainly not get anyone to click on your link to visit your website and that, in the end is the whole purpose of posting on a forum. Make your comments relevant to the topic and carry worthwhile information. If you have do not see a question to be answered, try asking one for yourself. People love to help other people and you will quickly become a part of the community if you join in the conversation.
3. Fill in your profile. On all forums you can fill out a profile that provides additional information about you, your website, your business and why you are taking part in the forum. Fill in your profile in as much detail as possible and always make sure to include a photograph and an avatar wherever it is possible.
As mentioned earlier, you can automate the forum link building using certain tools if you choose to do it. There are also link building services that can create a profile for you, post comments, you've programmed, or that the service has helped you develop, create a signature with your link, and much more. If you use an external service make sure that you check on the quality of the work. Badly written or spammy posts will have a negative impact upon the way that potential visitors perceive your website and brand.
Like all tools to automate marketing, and link building services run well only if their clients are satisfied, so if you have a service or tool that has been around for a while to find it's a pretty safe bet that it works well; if it was not of decent quality then it would not last very long. Services that do forum posting posting for you should have trained and/or experienced personnel who understand the concepts behind forum posting when used for link building and what types of posts will get you traffic. You need to share useful information that will be bringing your pages targeted hits and you need to be posting on the 'best' forums. You can do this yourself or hire someone to do it for you. The nice thing about having a service is that they will follow up with your posts and replies on your behalf. And they can also create threads that are relevant, rather than just adding to the already existing threads.
So, in a nutshell, this is forum link building made easy!
Related articles
- Link Building 101 – The Almost Complete Link Guide (seomoz.org)
- Top 5 Working Link Building For Newbies (shoutmeloud.com)
- How to Get Links from Influencers (dailyseotip.com)
Filed under Blog Promotion, Ideas and Tips by on Jan 17th, 2011. 1 Comment.
Link Building 101 – Beyond The Basics
Link Building 101 is the first phase of link building. The general concept is pretty simple. If you want your website or blog, or whatever web content you have can be indexed and well ranked by search engines, then you are going to need to get some incoming links to it. Search engines value incoming links, because they are a way to prove that your website or webpage is considered worth visiting by real humans. So really, everybody is interested in building links to their web content. Here are some basic pointers – link building 101 – which you should bear in mind.
There are loads of ways to get links to your site. A common method called "reciprocal linking", a sort of I'll-scratch-your-back-if-you-scratch-mine strategy, where you actually ask other webmasters to link to your site and in return, you will link to them. This will help a little, but search engines actually prefer to see one-way links to your website. So a slightly better method is to simply contact webmasters with sites in a similar or related niche to yours and see if they find your site worth linking to. This means, you really need good quality content, something that other sites would consider suggesting to their own visitors to provide them with greater value.
An easier and currently more popular way to get backlinks to your website is to post comments on blogs, forums and social media sites. In your comments, replies and answers, or in your signature, you can post the link to your web content. Again, the important thing here is to offer genuinely helpful answers and/or asking relevant questions. You will not get many clicks on your link from someone if you simply advertise your pages from posts or comments. Its also a good idea to complete your profile at any blogs, forums and social media sites in which you participate. Having a completed and relevant profile helps you to establish credibility and trust. Include a photo if possible. You can do searches for relevant sites to post on using a search engine or even with some specialized tools. A free tool that I like to use is called Comment Kahuna and is available here: CommentKahuna.com/">http://www.----escape_autolink_uri:1902846bfc9adf5395f68637de7d205e----.com/
Try to find opportunities that are ranked well in search engines so that the links that point back to your pages will be of high quality too.
Another way to build links is to submit your site to directories and search engines. This task is easy but time consuming. Make sure you create a description of the site you want to send, which is non-promotional and not contain the name of your site in the descriptive text. The first places to submit it to are the major search engines like Google, Yahoo, and Bing. Next go to the smaller search engines such as About and Alexa (and there are many more) and then on to the search engines and directories that are relevant to your particular niche.
Remember that link building is an ongoing task that you or someone you hire or work with will have to do during the lifetime of the pages that you are promoting. Hopefully this link building 101 article has started you out on the right foot.
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Filed under Blog Promotion, Comment Kahuna by dustybin on Jan 17th, 2011. 2 Comments.