I came across a presentation by a bloke called Eben Pagan the other day and forgot to mention it here.
Eben does a very good presentation about the concepts that go into writing an effective sales letter and also the reasons why we need one. I am not going to try to precis his 25 minute lecture. I urge you to watch it as it also covers a lot of well known, but often ignored 'secrets' about selling.
www.gurumastermindblog.com/2008/03/a_new_technique_for_increasing.html
He also provides a link to a piece of free software that will serve to strongly increase the degree of commitment of your readers to you and your message. The link is given out in the video but may not be live for many more days.
Today I started work with this tool, the 'Psychic Salesletter'.
It works well on several levels. It involves the user, which, as Readers Digest know, is key to raising committment.
It gathers user info for further communication.
It enables us to address the needs and concerns of our users
and
It gives us two bites of the cherry – two sales pages on which to place 'Buy Now' buttons!
Filed under Internet Marketing, Internet Marketing Training, LAMMs Techniques, Making Money by on Mar 27th, 2008. Comment.


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