I came across this article the other day about a technique called ‘linkbaiting’:
http://blogfeeder.org/Internetmarketing/blogging/six-linkbaiting-ideas-to-get-more-traffic-to-your-site/trackback/

This is a useful way to encourage people to visit your site because it works in a viral fashion. You start off the process of getting the traffic and the readers of your blog will do the rest.

Anyway, give it a look, the article has some good ideas.