Google has made a fundamental change to the manner in which they present Adsense to users and it affects us. In truth this is a fairly far reaching change in search engine technology overall but for now, lets look at Adsense!

What is now starting to happen is that Adsense will be presented to our site users based upon the user’s previous actions and search history. The implications are far reaching and represent the start of a new paradigm in SEO/SEM.

Anyway, for now, we need to update our privacy policies on all our websites that use Adsense in any form. Here is a link to info, in case you did not see the email from the Adsense team this morning: Google Adsense now includes search history to provide targeted ads.

We have until April 8th to get this change made. Sadly, Google are sloping the shoulder as to suggested wordings becasue this change has significant privacy issues and laws vary from country to country.

Have fun!
https://www.google.com/adsense/support/bin/topic.py?topic=20310&hl=en_GB