When we build out your blog we use content from a database of over a quarter of a million articles and we always search based upon the keywords that you provide. Sometimes though we can only retrieve content based upon the higher level keywords, or the keyword density is not very high.

As the articles are syndicated it is not possible to edit them. There are two relatively easy ways to increase the relevancy of your syndicated content posts and today I am going to run through them.

The first really only applies to automated blogs or sites that use content from ArticleBuilder.net; the other is relevant to any site where syndicated content from article directories is used.

Rewrite Article ‘Tips’.
The content that we use from Articlebuilder incorporates small boxes with keyword relevant text called ‘Tips’, this content is pulled from the same article database as the full articles and is designed to produce content on the page that is unique, as far as the search engines go.
Problem is that sometimes it is not as relevant as we might like.

The solution is simple.

Go to the article post and edit it. In the edit page you will see the text of the article. As you scroll down you will see the tips in the page. All you need to do is to rewrite the tips with keywords that are appropriate to your chosen niche. Of course, if the tip already has relevant content then there is no need to change anything and you simply scroll down and check the next one.
When you have finished with the tips simply save the article and move onto the next.
One extra thought. Usually when we do the article research we need to keep the articles in a single category in order to avoid duplication. When you are editing your ‘Tips’ you can also select additional/different categories for your article without worrying about duplicating the article. This will tend to have a slight increase in the relevancy of the theming of the pages.

Adding a Commentary to Posts
Search engines love unique content and they will rapidly reward a well marketed blog or website that provides it. A method recommended by Google is to offer a commentary to existing, syndicated content from article directories. All this means is that you add a paragraph or two to an article that adds your own thoughts and context to an article that has been used elsewhere. This gives you a chance to make the page absolutely unique as it is now about what YOU think about the content provided by somebody else. You can reinforce the theme using appropriate keywords and phrases, you can be critical, or supportive of the piece it does not matter, although readers seem to enjoy a little controversy.

The commentary can go above or below the main article, from an SEO perspective it might be better above the article but if you are seeking additional comments from readers then a postscript under the article may be more productive as readers can then reply to your position.

The process of adding a commentary is the same as above - open the post to be edited, insert the new words and save. As before, it may be worth looking at the categorisation of the post. You may want to add or change categories.

Thanks for reading, I hope this helps.

Andrew Wilson.