Use Google Suggest To Find Long Tail Keywords That Work

Andrew WilsonAbout

Long time marketer and infopreneur. I have been making a living online since 2005 and helping others do the same since almost as long.

I trained as an economist with particular interest in the transition economies of the FSU.

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Using Long-Tail Keywords in Your Website Content

When we are wanting to get visitors to our sites from search engines we need to get our pages ranked for keywords that searchers are using. This can be pretty hard for competitive terms but it is much easier for what are called ‘Long Tail Keywords‘, these are keywords that are less searched for and thus less competitive. As a general rule these terms have more words in them than more competitive terms.

In this article I am going to show how to use a Google Search tool called Google Suggest to drill from a competitive, top level term into additional longer tail keywords that may not show up when using a normal keyword generation or research tool or even the Google English: Screenshot of Google Suggest function...Adwords suggestion tool.

This method uses the normal Google search page. To start out just type in the subject area or niche that you are researching into the Google search bar. Then a letter, start with ‘a’. You will see that Google then offers suggestions of keywords that people are searching for that start with your initial keywords and continue with the letter ‘a’. If you add more letters you will see that the suggestions change. Work your way through the alphabet and just note down all the terms that you might find useful – or just drop in and take a term or two as and when you need them.

What is happening is that Google is enabling you to drill down into the search terms being used by real Google users. Using normal tools you may never see these terms because there are not enough searches using the term to get the term picked up in the Google Adwords tool, or other keyword research tools but given that the term shows up it is obvious that people are searching for them.

There’s another benefit of using this technique: becasue these terms are not part of Google’s Adwords tool and are unlikely to be in other keyword research tools it is very unlikely that other marketers will be using them – you may be the only person in the world targeting readers with the combinations that you select.

Now that we have found some useful terms that fit our needs we can start to use them in our content. Here’s how we go about that task:

Let us suppose that we have a PLR article on a particular topic but the terms used are high level and too competitive to be easily ranked, a very common issue with PLR articles. You can easily modify the keyword phrases in the article with the long tale terms that you have just researched, just by using search/replace in your text editor. You may need to tidy up the article around the replacements to make it read better but the result will be a unique article about the niche topic of your choice using long tail keywords that very few other people are using.

This is a very fast and easy way to find long tail keywords that will help you modify content that you already have on your hard drive and that you can put into your sites for easy quick traffic.

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