Content Curation Basics as a Defense Against Information Glut
Google, with its change in algorithm, has brought hundreds of thousands of websites to their knees. Even leading websites that use to occupy top pagerank positions were humbled as the Google Updates made a sweeping “clean up” of the Web. It was a necessary change to decrease information glut in the Internet with quintillion contents. Nevertheless, it also brought to the fore content curation that adds value to the already existing content and meets the demands of the changes imposed by Google search engine. These emphasize the need for the immediate learning of some content curation basics.
Content Curation vs. Content Aggregation
Content curation basics include knowing the difference between content curation and content aggregation.
Content curation has turned to be a digital content marketing staple these days. Though it is not really a new strategy, marketers realized that this is a great solution to today’s Internet information overload. Moreover, because it can potentially increase the value of content, it allows marketers to cope with the demands of the new Google algorithm. This process involves the gathering of valuable content and their organization so that Internet users can more easily access them. The goal is to add value to content and present them in a more digestible format.
Content aggregation, on the other hand, has two forms. The first simply means syndicating another person’s content. The second is doing it on one’s personal content. The fundamental difference is the use of automation in aggregation. With curation, there is the need to use human judgment in several aspects, which makes it necessary to be done manually.
With the increased use of content curation, howeve
r, the basic problem lies in how to find the top value content in the midst of quintillion contents. This is now being addressed by the use of automating tools. Thus, it is apparent that the basic difference between the two is lost. In content curation, the value of the content is increased and it is always using top content. It does not really matter how old is the content; curation prevents the loss of valuable information that has already been created in the first place.
Content Curation Tips
The job of content curators is to skim the Internet for top quality content that one wants to preserve and eventually share with the social communities. Thus, the first task is to find the content, how to sort and organize them in such a way that it can add a new dimension to the curator’s website. How does a curator find the best content online?
It can’t be helped, but a tool is important in order to dig deep into the quintillion contents. Some examples of these tools are CurationSoft or StumbleUpon. You can use numerous available tools to facilitate your search. However, as you go along the search, it is important to remember three things:
1. Stay abreast of what the trend is by monitoring the current news. Even if you are curating some old stuff, it is important to link this to what is current to be relevant.
2. Do not contribute further to information glut. Of course, it can’t be helped that new information and content are generated continuously, but being conscious of it can make one contribute less to the problem.
3. Stay relevant by monitoring social streams. This can provide insights and new dimensions on what the readers out there are looking for or need.
Content curation solves many problems in the current state of things in the Internet. It is inevitable that eventually marketers will need to learn content curation basics, as it becomes the trend in addressing information overload. Start with these tips.