Examining the Benefits of Content Curation

Andrew WilsonAbout

Long time marketer and infopreneur. I have been making a living online since 2005 and helping others do the same since almost as long.

I trained as an economist with particular interest in the transition economies of the FSU.

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Internet marketers and webmasters need to accept the fact that Google has just changed its algorithms. For any website to survive the onslaught, there is no other recourse but improve on the quality of their contents. Rebellion can’t take them anywhere. Pursuing quality is the more sensible option. Content curation is among the strategies that they can adopt. The benefits of content curation extend to both the marketer and the

Information Central

Information Central (Photo credit: pjern)

stepping up of quality in the entire web.

What is content curation?

Content curation is a process that fosters filtering or sifting the massive information and content in the Web to enhance its quality through adding value to it. It involves other processes such as finding the content that can be curated, sorting and organizing them so they can be easily found, and sharing them so that the value can be enhanced further.

Imagine the number of websites all throughout the Internet. Each is creating content in the attempt to prevent being static which Google doesn’t want. There are billions of pages of content out there, which just get lost after a while. The present state of play is that, there exists not only information glut or overload, there is also a massive loss in content as pages get archived and forgotten.

The Benefits of Content Curation

• The primary benefit of content curation is the way it is streamlining the exabytes (equivalent to a quintillion) pages of content on the Web right now; and guess what, there is more coming each day. The act of content curation can lessen the concern on information glut. Webmasters now have the option to go for either content creation or content curation.

• Content curation is more preferable because it provides readers the opportunity to interact to it. The act adds value to the content and makes it a dynamic piece of document. Google loves that. It keeps on changing or evolving compared to a static content.

• Despite massive information glut, the content out there is a mix of rubbish and good quality content. Content curation can be a good strategy to separate the good apples from the bad. With the use of a finder tool, the finding of the content that deserves curation can be simplified by automating the process.

• Curation helps readers improve their ability to condense and make sense out of so much information that is readily created in this generation. While content creation remains to be a valuable skill, there is also a need to condense and give value to these contents. Curation can effectively hone one’s skill not only when it comes to developing creativity but it also helps in improving analytical thought processes.

• The Web is full of people that are skilled in creating content. The demand for curation is high and early adopters can benefit because the number curators right now is small. It is good to acquire the skills for curation because it is anticipated that there will be a high demand for content curation. There are huge benefits for those who can develop the expertise ahead of the others.

• Content curation is an important facet of the content strategy. The content strategy pyramid consists of curation, creativity, and coordination in which curation stands as the base. This is important particularly in one’s successful campaign using the integrated social media strategy.

•  Content curation can also mainstream quality contents. It can resurface those with value and give them longer “shelf-life.” This process prevents the massive loss of valuable information.

While many webmasters find Google’s changed algorithm as a “party spoiler,” one must appreciate the fact that the benefits of content curation is changing the landscape of the information glut in the Internet. Something needs to be done about it. Google just happened to think and do something about it first.

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