Meeting Google’s Algorithm Challenges With Content Curation Tools

Andrew WilsonAbout

Long time marketer and infopreneur. I have been making a living online since 2005 and helping others do the same since almost as long.

I trained as an economist with particular interest in the transition economies of the FSU.

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Finding the traffic to drive to a website takes all the energy, time, and focus of every Internet marketer. It is frustrating that just when they are getting the hang of it with back linking and other such stuff, Google spoils the fun with its new algorithm. Being found and being ranked in the Google search engine is now ruled by new rules. Content curation and content curation tools are proving handy in the face of this new challenge for Internet marketers.

Content curation has long been here. However, it was not too frequently used compared to content curation. With the problem on information overload coming on too fast, it is time to look for alternative strategies and approaches. Content curation is proving to be one of the most suitable approaches in the current Internet scenario. It promises to be an effective ally in meeting the new challenges set by Google.

Appreciating Facts

With the quintillion bytes of information in the big Web, there is an obvious information overload problem in the Internet. The worst part is that this is continuing to grow by the second. This is accompanied by the fact that not everything is usable while much good information is trickling through our fingers; massive information is being archived with a little chance of ever resurfacing again.

What can be done with this problem? How can Internet marketers meet Google’s new changes in the algorithm squarely? This can be done through content curation.

Content curation is seen as a solution in these prevailing conditions. Nevertheless, one must realize that finding and organizing are gargantuan tasks in the face of information glut. While there is a big sector that cries “foul” with the use of tools leading to automation, there is no other way to get these tasks done. The solution is to combine use of content curation tools with human judgment as curators attempt to inject the benefit on the content during editing and condensation.

Finding the Appropriate Tools

There is a wide array of tools available for curation. The right tool is a system that can help curators do their tasks without losing subjectivity to maintain the quality and even add value to the content. Finding the contents to curate in a sea of mixed low- and high-quality contents is a herculean task that needs automation. Organizing these into categories and series needs automation so these can be more easily found and accessed by users. Determining which go together and putting sense in these contents, however, is something that can best be done by a human curator.

Hence, basically, the most important tools are those that can find and organize the content. It is best to find tools that can do both without resorting to the use of more tools to simplify the process. It takes some diligence to examine these tools to determine which are suitable, but heeding the advice of the early adopters and those whose job entails evaluating tools can be a good start.

Content Curation Tools: Each to His Own

“Not all tools are made equal.” This is something you will be told about and you will learn along the way. There are curation tools that are best when curating photo and video contents like Pinterest. Scoop and NewsMe are great when curating magazine and news contents. Twylah works fine in social media contents while Atomic Reach is something you can use for brand curation.

The best tip is to find a “finder” that takes the curator to the place where relevant contents can be extracted.  Pick the tool that works on the type of content you want to curate. Next, find a tool that helps you redirect or re purpose the relevant contents to give value to the contents you found and extracted. Your way of putting them together or organizing adds value to what you can find as these are given a new purpose. Then find a tool that can share these on multiple media. Finding a tool that can most effectively and efficiently do all of these tasks is the most appropriate tool for you.

To make these content curation tools work for your purpose, re-examine your goals. A trial and error approach can be too time-consuming. Why don’t you start with those that come with good reviews?

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