The Four Basic Steps of Content Curation

Andrew WilsonAbout

Long time marketer and infopreneur. I have been making a living online since 2005 and helping others do the same since almost as long.

I trained as an economist with particular interest in the transition economies of the FSU.

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With the way things are, there is no doubt that content curation is going to be around for a long time. Thus, bloggers and Internet marketers are on the lookout for the best practices as well as best tools to better achieve the goals of content curation. These days, more and more people are getting involved with curation. An amateur curator gets better as one master the basic steps of content curation through practice.

Content curation offers a great opportunity for Internet marketers and companies to engage their customers better by providing them with highly selected and value added information. This boosts their position in the industry as a reliable and trusted resource and thought leader in the industry or niche. Thus, it is useful to start developing and mastering the steps of content curation in the wake of the Google Updates.

Step 1 – Decide on a Topic

A curation process starts with knowing your audience. It is essential to know what topics would interest your target audience. This is not going to be easy considering that they may want to hear from you every single day or at least several times within the week. To be able to identify the best topic for you, consider what your company has as a unique position. You also need to consider what is your interest and in what topic do you want to gain expertise or be noticed. To be able to decide on the topic, it is good to consider your strengths and interests.

Step 2 – Organize Information into Clearly Defined Categories

Once you have decided what topic to actively pursue and focus on, it is time to organize. Remember that the organization of various contents according to clearly defined categories adds value. It helps you narrow down your search and it also help your audience navigate your site more easily. Finding the relevant posts can be a less daunting task for everyone concerned.

There are tools that can help webmasters find as well as organize the different contents. OpenView allows the arranging of contents into three categories, namely: Customer development, Company Development and Product Development. Meanwhile, within each of these categories are other topics that further provide relevance to the readers.

Step 3 – Find the Top Articles or Let them Find You

You know the topic you want to pursue and you have the system or tool you want to use to be able to organize the curated contents. So, what is next, but finding the right contents to curate. You should know where to get them or better yet, whom to follow. Identify the influencers- bloggers, journals, analysts, trade publications, online news, etc. – that you want to follow. Pick the social media that you want to use – Twitter, LinkedIn, Facebook or RSS Feeds and newsletter feeds, etc.

With colossal content out there, the task can be easier said than done. The good thing is that, there are tools that can help you find the right content to curate. A tool can deliver to you the contents to curate. Some examples are BagtheWeb, CurationSoft, Pearl Trees, Google Alerts and Social Mention.

Step 4 – Share the Fruits of Curation

The purpose of curation is to be able to pick the best content from around the industry and share these to the interested target audience. It is important to share what is only relevant to the audience across channels. There are tools that you can use to share such as MySyndicaat, Bundlr, and Prismatic among others.

Content curation is the buzzword among webmasters and Internet marketers these days. These are eyed to be the savers of the day insofar as Information glut is concerned. Thus, it is important to learn the basic steps of content curation that are quite easy to follow with the right tools.

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