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September 13, 2007

Keyword Anywhere – a brief review

2

Update – 14th September.
Earlier today Yahoo! made changes to their Overture keyword tool. Apparently they have closed down access. Keyword Anywhere is heavily dependent upon both Google and Yahoo! for its results. The upshot is that Keyword Anywhere no longer functions. I have requested a refund and will happily repurchase if they are able to work around this issue and demonstrate stability.
I had planned to write a somewhat different update with a couple of techniques to enable better use of the tool and a few comments about use after a few days. Not much point now though.

I have received an email. Keyword Anywhere is expected to back on sale bythe end of September. THey say it will include some kind of new SEO gizmo that does not need Yahoo! The odd thing is that they are now saying that because of this new gizmo, some new wondertool, that the price will be increased. I am not sure that this is a good idea – withdraw the product because it is not functioning and then charge extra money to new buyers for the fix that, in my opinion, should not have been necessary.

Thanks,
Andrew Wilson.

==============

Keyword Anywhere is a keyword research tool that works a little differently to most others. It starts out from a web page URL, rather than the more normal root keyword.

I only purchased KeywordAnywhere a few hours ago and it is already churning out keyword research as I type this review. Upfront, I have to say that this is a tool that I like.

The premise of Keyword Anywhere is that instead of starting out with a root keyword or a niche market in mind one starts out with a web page. So, if one has a niche in mind but not much idea of the words that might be appropriate then one simply needs to input the URL of a page that is in the niche that you want to enter. Check a couple of settings and leave the tool to get on with its work.
Really, getting started with this tool is very easy. I was up and running within a few minutes of downloading and installing this desktop application.

Keyword Anywhere will pull in all sorts of info about the keywords it selects: The number if searches on the term, the number of results in Google, the ratio of searches to results, the KEI and very usefully the number of Adwords and Yahoo! ads related to each search.
All the columns can be sorted so one can easily drill down to find the under exploited niches and keywords. Of course one can save the results as a spreadsheet file for combining with other lists or as a simple list of keywords.

KeywordAnywhere as a very useful and possibly unique trick up its sleeve: It does not just work in English, the developers are Asian and as such recognise that the internet is not all in English, so they have provided two versions of the program, the first covers 'European' Languages and the second covers Asian languages. So, now I can do something I could never do before. I can build Adsense or Bidvertiser pages in 11 different languages knowing the relevancy of the keywords chosen because I used a web page URL rather than needing to know the target language. I have to get my head around this because I think this could be really big!

I very much liked that this tool does not use predefined databases as most other tools do. It uses the search engines directly and thus is not subject to gaming or distortions. It is a pure research tool, simply going out and finding profitable niches with little reference to the theme or niche. This is also a weakness – I'd sometimes like to be able to focus more closely upon niches and explore them but if I can make money this way round, as I think I can, then I have no quibbles. Also, if left long enough on a page then one is going to get the niche related keywords anyway and a qiuck sort in the spreadsheet will giv eme what I want.

This is very much a first glance at Keyword Anywhere so any conclusions are preliminary but here goes:

Cons:
1) It inevitably takes a long time to work, it is doing a lot of searches!
2) Keyword Anywhere is not great for finding related keywords to a niche, but given time it gets there.
3) There are quite a few spelling errors in the software. (OK scraping the barrel here!)
4) Keyword Anywhere can only be installed on one computer. I use two machines so this could be a drawback.

Pros:
1) Keyword Anywhere is obviously really good for finding profitable niches in pretty much any way you might want to measure them.
2) For the first time I can do keyword/niche research in non-English languages without having to be fluent in the language.
3) Unlike the only other tool that is at all similar,this one is very easy to use.
4) Documentation is simple but entirely adequate.
5) Because one is not using the same tools and databases as every other SEO out there one can expect to get 'under the radar results.
6) This is a money saver – I expect that I can ditch at least one of the keyword subscription services I currently use!

If first impressions last then this is a tool that I am going to enjoy using and earn lots of money with.

KeyWord Anywhere, a review: Keyword Research in 11 Languages

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Filed under Blogging Tools, Internet Marketing, LAMM add-ons, LAMMs Techniques, Making Money, Reviews by Andrew on Sep 13th, 2007. Comment. #

Comments on Keyword Anywhere – a brief review Leave a Comment

September 14, 2007
Reply

Alvin Huang @ 11:39 am #

Hi Andrew,

Does it mean that before Yahoo shut down the overture keyword tool, Keyword Anywhere was merely drawing data from old Jan 2007 overture data?

If thats true, then it was merely rather useless previously, and a useless broken tool now?

Regards,
Alvin Huang

September 17, 2007
Reply

Andrew @ 4:31 pm #

Even if some of the data was aged, that, in the context of how the tool was actually used, was probably not too important. Some search terms vary significantly with time but others/most do not.

One would not normally use the output from any tool without intrepreting the results and as long as the input data is consistent then at the very least one can provide one's own bias.

That said, one would always prefer to have up to the minute data but as we know this is simply not available to us mere mortals.

I was finding very useful insights for my work from using the tool and at the least was no worse off than the thousands of folks using other tools that used similarly derived data.
A case of playing the hand that one is dealt. I guess.

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