Your Site Visitors – what are they planning to do? DO YOU KNOW?
I always want to know what my site visitors are here for. Sometimes folks tell me by leaving comments sometimes I have to remove them. 
Sometimes people send an email.
But what is it worth to know what people come to your site for?
Do they come for information?
Do they come to buy stuff?
Basically, for most of us we want to know if they have commercial intent – are their wallets open or not.
Been playing with a new toy, actually a bunch of them, from Microsoft.
So, now I can see the intent of visitors, whether it is to buy stuff or simply seek info. I guess this is based upon the search tems used:
adlab.microsoft.com/OCI/oci.aspx
For now this is a demo tool but can you imagine writing content that provoked people to visit your site with the intent to buy stuff? Yummy!
Then there is another, the demographics prediction tool, also a very useful thing:
adlab.microsoft.com/DPUI/DPUI.aspx
Now you can see the age and gender of your visitors, again a demo not yet a full on tool. But imagine that you want to appeal to men aged 24-35 and the tool says you got girls under 18. Now you just KNOW you gonna rewrite some copy, yes?
And I am very interested in Ads Delivery on Social Network, but that ain't out yet.
There are some nice toys in there.
The interface of the tools is quite neat too.
If you find something interesting or see a neat application for these new tools, please share them through the comments box.
G'nite,
Andrew.
Filed under Blog Promotion, Blogging Tools, Internet Marketing, LAMMs Techniques, Reviews by on Oct 9th, 2007. 
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