A while back Jason Katzenback of PPC Kahuna and PortalFeeder fame came up with a neat little tool to help increase conversions by finding Adwords Content Network sites that were likely to have traffic that would be interested in the product or service that Adwords advertisers were promoting.
Adwords Digger is a powerful Pay Per Click research tool for site placement – helping Adwords advertisers to find Adsense Content Network sites that are likely to be able to provide traffic that is likley to convert when they see your Adwords ads.
This software is FREE but performs a valuable role to Adwords advertisers who want to reduce their advertising costs – that is YOU, isn't it?
I think Jason can better explain how Adwords Digger works and what it means to you as an Adwords advertiser so check out the video above and maybe mosey over to the download page.
Oh, one point, the software is referred to by a couple of different names, I dunno why that is so but Adwords Digger = Adsense Finder!
Filed under Adwords, Ideas and Tips, Making Money, Reviews by on Aug 11th, 2009. Comment. 
It wasn’t so long ago that it was devastatingly easy to make money on AdWords. You didn’t even need to know that much about PPC advertising. You could get ads for pennies, and you just needed to have a little bit of funds to get you started, and then you could sit back and watch your income increase as you make money on Adwords.
But, like any easy and simple way to make money, especially when you don’t have to put up a lot of money to get started, soon everybody was getting in the game, wanting to make money on AdWords. The more people there were, the harder it became to make easy money with AdWords. The increased competition drove up the prices on the AdWords ads, and what was previously cost pennies now cost dollars.
People who didn’t pay attention to their PPC advertising campaigns very closely started losing money. This came as a shock to many, who had come to depend on getting to make money on AdWords. Many people who had made a lot of money gave up, saying that it was now impossible to make the kind of profits that they used to when they used to make money on AdWords.
And those people were right about one thing: it certainly wasn’t as easy anymore to make money on AdWords. But it wasn’t impossible. You just need to work smart, not hard. You can’t just throw some money at it and walk away and expect to make money on AdWords. But if you know what you’re doing, it is still very much a reality that you can be profitable with AdWords, no matter what your budget.
What you need to do today to make money on AdWords is simple: you need to research your keywords and choose them carefully, and you need to put some time and effort into your AdWords ad and landing page.
By choosing the right keywords, you can make sure that you don’t have too much competition that will drive the price of the ad up, while still picking keywords that have enough interest and searched to drive enough people to your site. It just takes a little more thought and effort to make money on AdWords than it used to.
By taking time and care with your AdWords ad, and then making sure that you follow up with what you promised in your ad on your landing page, you will find it easier to make money on AdWords. There are so many AdWords ads out there that don’t do this that you will stand out from the crowd as a higher quality ad; the higher the perceived quality of your ads and your landing pages, the easier it will be for you to convert into a sale and make money on AdWords.
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Filed under Adwords, Making Money, Reviews by on Aug 11th, 2009. Comment.
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