How To get Sales Without Keyword Research?

Over the years I have been a big supporter of minimal keyword research. That's not the same as NO keyword research but in my opinion it is better to get into the heads of people than it is to count words and do maths. What do I mean by this? Well, in gene...

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Are You Hurting Your Online Business by Going After the Wrong Metrics?

One problem with doing business online is that it’s easy to treat it as something other than a business. Many business owners treat it as if the ordinary rules of business don’t apply. In reality, though, business online is the same as business offline: if...

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Five Metrics Essential to Keep Your Website Profitable

How do you know if your website is worth what you’re investing in it? How do you know if a promotional campaign will pay for itself? There are five calculations you can make to have these numbers at your fingertips. The following list shows you what they are...

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