Another sleepless night, too warm and sticky.
Please make the autumn come soon!
(Note to self - next year air conditioning- do it, don’t just promise it!)

Anyway, I rolled out of bed to do my ‘first thing’ checks - always my email:

Any fires overnight that I need to put out?
Who has paid me and how much?
New business requests?
Check Adsense revenue - I always love that one these days!

Then, kinda like reading the front page of my newspaper I check out the headlines of the emails I have received from the umpty ump lists I am on. I probably wastebasket a hundred or so messages every morning.
One email had the headline “blogging for influence - money.power.wisdom’
I was going to bin it but blogging is what I do, kinda so, I was pretty much forced to look.

I am glad I did. I just saw today’s ‘Most Beautiful Thing’. Now, let me just say, I live in Tallinn, Estonia. This is the home of the most beautiful women in the world - if you don’t agree with me come pay a visit and then you can at least disagree with some authority!
When I leave here to go for a coffee, I will see 10 ‘beautiful things’ before I even get to my favourite coffee place, over the road from my apartment.

So, if I already saw ‘today’s most beautiful thing’ then, it must be pretty damn beautiful.

OK, already Andrew; we all have ADHD here, don’t waste our time…

Four words.
Promoting, Your, Music, Online

Come on Andrew, what is that, how does that compare with the beauty that is Eve, or Larisa, or Gertti?

OK, here it is. Mark Joyner, a guy known for his Simplology online training for making folks into internet marketers has hit upon a blindingly obvious and yet totally invisible concept.

He has identified a non-Internet Marketing niche and figured out how to apply his Simpleology training to the market - and it makes perfect sense.
He is selling a viral marketing package to MUSICIANS!

Wow!

Damme!

Stuff like that, but all too obscene to write here!

It is masterful. Just look at the copy: http://www.simpleology.com/training/musicpromotion/ (no affiliate link)

I love his story. It is plausible, credible, has a perfect tempo and builds in a lovely way to its crescendo.

But he goes further. He is like a drug dealer. First hit is cheap, but the regular supply, well, that’s gonna cost…

He is selling the course for $69, with so many testimonials it was getting hard to see the rest of the words - was that done on purpose?

Actually, I might just buy the course myself.

But, Andrew, I hear you say, that is fun and all, but just look at Eve’s legs, they go all the way to the ground. What makes this Mark’s course SOOOOO beautiful?

OK, mea culpa…
The point, the inspiration, the CRUX of the matter. The thing that made me sit and spend 30 minutes typing away before I even have a shower. (yuck horrid image - waytago Andrew) Is this: Mark has succeeded in taking an online product and making it relevant to the ‘real world’.
How much competition is there in the ‘real world’ for this product?
I dunno, but let’s try ZIP, ZERO, NADA, NUTTIN’.

Almost certainly NOBODY sent a similar email to the thousands of aspiring musos who all want to give up their day job and sell enough downloads to enable them to live like I live.

How much EXTRA money can we make just by opening our product up and making it relevant to people who may use a PC for email but who have NO idea about selling anything online, no intention of being ‘internet marketers’ but who can see a way to meeting their own goals through our products.

This is, of course, not a sales letter. But, please go take a look at this link and understand why Larisa’s long blonde hair was not a distraction this morning.
http://www.simpleology.com/training/musicpromotion/

As serious internet marketers all know traffic is the bedrock of our businesses. Without traffic nothing happens.

The problem is that we get pretty good at making websites, we do good research, we add appropriate offers for our readers and then it kinda stops.
What happens next?

Well, what should happen next is that hundreds, if not thousands, of folks should find your web pages and offers and some of those visitors should click on your ads or buy your offers.

Yup, that SHOULD happen.
But getting traffic to your websites is not so easy - and it is getting harder.

Every day there are more websites, every day more competing offers and every day more noise in the market place.

Well, what’s an internet marketer going to do?
Actually he does the same as he always did! He asks his friends for their help. He asks them to tell other people about his great website. He asks them to post articles on their blogs about his new offers. He might even ask his friends to say nice things about his articles on his websites and blogs.
This kind of activity has worked in every market since man invented money and markets.

But, I hear you say, ‘how do we find friends’ and maybe more particularly, given the global nature of our businesses ‘how do I find enough friends to make a difference?’

Well, I think I can offer some help here!
I have been working with friends in my business for quite a while. We work together to help each other to do the tasks that need to be done. I have a network of friends with over 1,500 members!
Yup, that’s right. Over 1,500 people all of whom are willing to work with me, and I with them, to get our pages noticed by search engines and real people.
To make a big noise every time we do something interesting.
To help me write content for my sites.
To tell social networking and bookmarking sites about what we are up to.

Well, as a person can always use a few more friends I’d like to suggest that you take a look at how I manage my network of friends. See how we work together to make our businesses stronger. Traffic Kahuna have re-opened the doors to accept another 200 members. Together we are making a big noise about our businesses and people all over the world really do notice when friends help friends to spread the word!

This is a cool opportunity for anyone who wants to get more people to visit their site and make more money from their business!
Join our network of traffic building friends!

I was thinking today, I had been reading an Internet Marketing forum, and I saw an offer. Basically it was another set of websites premade and full of content and the guy selling them was saying about how much money we would make from using these websites. He wasn’t charging little money we are looking at about $50 apiece, the plan was to sell 50 of each site.

It made me think, the guy who designed these sites and built them. Well, he has an interest he is enthusiastic about the sites and he claims the sites have done well in his care, and has earnt good money from them, a little strange, because they don’t have any Alexa rankings and negligable traffic. But who am I to know.
The people to whom he sells the sites - I think most of them are looking for a way to make money and are hoping that this thing will be the thing and that these sites will earn them some money.

Do we really need another website about acne?
Do we really need another website about affiliate marketing?
Does the world really need another cookie cutter site about some kind of aspect of health or beauty?
I don’t think so.

What the world needs is people who are enthusiastic about something. We need to be enthusiasts - then we can make acne or affilaite marketing come alive.
We need to concentrate on adding value, to giving something extra to the world not just another copy of something that somebody else has already made.
It may be that we start off with something that somebody else made, a template. We do that all the time, but it seems to me that success comes when we add value, not simply to copy and stamp out another copy.
Sometimes I wonder whether what I do and whether the small money I earn is because I am enthusiastic about what I do.
The world doesn’t really need another article directory, but some for reason we have something that works.
THe other websites that we used to build and sell work; I was and am an enthusuast about them. I researched and I designed the model. I experimented with them, and make them work.
So is the real truth, the real secret of what we need in order to succeed enthusiasm and added value?
To make something new to the world?
To add to the world not just to spread out what is already there?

Perhaps those who are successful in the longer term successful becasue they add value to the world?
I think that ultimately it’s because we are adding value that the enusiast can make yet another site about acne, becasue the enthusiasm brings some added value.

I think I know the answer. Anybody who talked to me about things in which I’m interested in the world of Internet marketing knows that I am an enthusiast about those things, but when I talk to other people often they seem jaded, they seem flat, and oftentimes they’re not doing so well.
When the same people find something at which they can be enthusiastic something where they can add value the picture changes. All of a sudden the start to earn money.

What are you guys think? Is it enough to just do more of the same. Or should we look for a new something, a new way of adding value of making the world a better place?

Andrew Wilson’s Internet Marketing Videos is now in its 2rd month and so far nobody has ended their membership.

Having taken some surveys of what people would like to see as extra content we are now adding much more content. This has started with a series of videos on Social Marketing (some call it Web 2.0) and right now I am just adding a WordPress training course which teaches how to install WordPress and then goes on to show exactly how to make a membership site based upon WP. We even provide a specially modified plugin to make the job even easier.

Here is a brief listing of some the topics covered by our video training in just two months:
Press releases
List building
SEO
Internet marketing
How to install scripts on your hosting server
How to use Dreamweaver to build websites
How to use many social marketing sites
How to use and install WordPress

All covered with in depth video, much in two versions - for your PC viewing pleasure and for taking away on your iPod.
In addition we have a monthly ‘business in a box’ all ready for you to promote and start earning money and even a range of ebooks and software covering the major monthly topics.
Check out Andrew Wilson’s Internet Marketing Videos to find out, from the basics, how to make a mint from your online business!

The title is not mine, but from a guy called Jason Potash. He and a couple of other folks run PortalFeeder (join when you get the chance) and TrafficKahuna (If you don’t join PF join TK when you get the chance!)

Anyway, a while back he was writing about geting started and how to do it - the title of his post heralded a REALLY useful post. You can read that post here: http://www.jasonpotash.com/blog/?p=5

He was writing about an aspect of the business that for anyone who has not yet made the leap of faith in themselves that working on one’s own business, full-time, is probably more important than any training, products, services, ebooks or personality cults.

Nope, I am not going to paraphrase the thing, here it is, in full: F-You To Suceed

Tell me what you think, please let me know how you agree or disagree with what he wrote.

One of the hardest problems facing a new internet marketer is finding the route to profits. There are so many things that must be done in oreder for us to be successful. There are technical issues, marketing problems, product selection - so much that it is no wonder that most newcomers do not succeed in their new business.

The Little Automatic Moneymakers that we built for so many clients were a big help but there was something missing - the ‘from the ground up’ training in all the basic aspects of the business. That concerned me a lot. So I went out and designed a new product: Online Business training.

My new membership site offers training from the basics upward and most of the material is provided in the form of videos that can be downloaded to your own PC - I even include iPod versions for on the move learning.

Each month on Marketers College there will be at least four ‘over my shoulder’ video tutorial series providing an A to Z guide to internet marketing.

Add to that a ‘business in a box’ each and every month - a complete web based business complete with product, sales pages, website, graphics and a promotion video to use on any video sharing site - or your own web pages.

But that is not enough - every month there are a set of books and software concentrating upon a particular Internet Marketing theme - for this month we are concentrating upon SEO.

So, please, if you are interested in learning about internet marketing and you prefer to use video to help your learning then take a look at Marketers College Online Business Training it will be worth your while, I guarantee it!

A while back Comment Kahuna was launched and I wrote about it here.

Well, it did not go away. In fact there are a whole range of upgrades on the way. For those who don’t know Comment Kahuna is FREE software that delivers unlimited, high-quality, targeted backlinks to all your websites, without using any risky tactics that might ruin your search engine rankings.

If you are not already using Comment Kahuna or another blog commenting program then read the post I made here and then pop over to the Comment Kahuna website and download this very useful software.

This launch of Comment Kahuna is linked to another launch coming up - Traffic Kahuna - I will be writing about that later, but meanwhile perhaps take a shufti at my YouTube video about Traffic Kahuna.

I came across a presentation by a bloke called Eben Pagan the other day and forgot to mention it here.

Eben does a very good presentation about the concepts that go into writing an effective sales letter and also the reasons why we need one. I am not going to try to precis his 25 minute lecture. I urge you to watch it as it also covers a lot of well known, but often ignored ’secrets’ about selling.

http://www.gurumastermindblog.com/2008/03/a_new_technique_for_increasing.html

He also provides a link to a piece of free software that will serve to strongly increase the degree of commitment of your readers to you and your message. The link is given out in the video but may not be live for many more days.

Today I started work with this tool, the ‘Psychic Salesletter’.
It works well on several levels. It involves the user, which, as Readers Digest know, is key to raising committment.

It gathers user info for further communication.

It enables us to address the needs and concerns of our users

and

It gives us two bites of the cherry - two sales pages on which to place ‘Buy Now’ buttons!

I just read a post ’somewhere on the webs’ about a make money from blogging course being offered by Mark Joyner of Simpleology. He has launched a Simpleology blogging course and he has a neat and interesting twist.

I am sure the course costs money - I don’t know how much. There seems to be no link to a sales page.
But, if I blog about the course and include the text that follows my wn words then I get a free copy of the course package.
I am always keen to learn and as I’d like to help readers here to learn this seems an easy deal and I’d encourage any readers to follow my example. Nothing to lose and, after all, if the course is rubbish you can always delete the post, right?

Actually there was a secondary reason for going along with this idea. The stunt is a very cool illustration of the power of viral marketing. Mark Joyner puts out a product that is of interest to a niche group. He wants to reach as many members as possible of that group at as little cost sa possible. So, he gives away the product on the proviso that the ‘clients’ promote the product without even having seen it.
Of course, once in the Simpleology product funnel Mark Joyner can take his time in getting all his new ‘clients’ further down the funnel where we will be spending real money.
The old saying ‘using a sprat to catch a mackerel’ applies here, with a vengeance.

So, here is the text that I need to post and I look forward to seeing the course in the near future!

PS. It looks as though Google has indexed about 25,000 copies of Mark’s text. It’ll be interesting to see if I can get any kind of decent ranking for the search term Simpleology Blogging.

I have, a few days ago set up a new training course delivered by email. The course is designed to give an introduction to the huge field that is Internet Marketing. We are starting off by covering emails, automation and brand/reputation building.

It is my hope that by signing up and following along with the newsletters that subscribers will get an idea of the scope of what they need to know and that this will help them to better focus on their information needs.

We will be adding more training over the coming weeks to expand on the material in this introductory series. I’d be really happy to hear suggestions from subscribers as to what kinds of training they would like to see.

The signup form is underneath the animated image in the sidebar.

Thanks for taking a look!

Andrew.