The following is a review of an ebook I bought a few days ago. I have to say that it is one of the most powerful documents that I have read recently. I urge you to read the review and hasten off to buy a copy of 'The Forbidden Keys to Persuasion' without further ado!

Book Title: Forbidden Keys to Persuasion
Author: Blair Warren
Website: http://forbiddenkeys.com/

My Rating: 8/10 (for what is missing) (10/10 for what is presented)

This 142 page ebook in PDF format is the content of a series of eclasses along with homework and Q & A's from an e-course run by Blair Warren on the topic of how to use the techniques and tools that work for con artists, cult leaders, magicians and others to gain our ready acceptance of ideas and actions that we might otherwise choose to reject.

The premise of the document is that most people do not understand or use a couple of fundamental truths about humanity, that these truths form the basis of certain techniques that have been used for many, many years by demagogues, grifters and snake oil sellers for 'bad'. Blair contends that knowing these secrets enables one to benefit from their use for 'good'.
The text covers an introduction to the the basic, and perhaps distasteful, concepts underlying the following chapters and then proceeds to build an understanding of how to use these concepts in a systematic form in order to enable our own personal success.

Here are the topics covered in Blairs book:
*Two ugly truths no one wants to talk about
*Why people don’t respond to “honest” communication and what they WILL respond to
*The Masking of Intent
*The Achilles Heel of the Human Mind
*Our 7 "Hidden” Addictions
*An ad that changed history
*The Mechanics of Cult Mind Control
*How to Create a Context of Power
*The Power of a God Complex
…and more!

I came into contact with this ebook as a result of a discussion between (in the main) copywriters and I read the sales page and scanned the ebook in that context. However it is MUCH more than a copywriter's aid. Used in full the knowledge presented here WILL enable one to have a better love life, earn more money and to garner respect and social esteem.
How do I know this?
Well, many years ago and in a different life I was trained to use these concepts as a manager and consultant and whilst it was in a different context I gotta say that this is well worth buying.
I STILL find myself applying techniques covered here albeit with less discipline and the concepts DO feed into the life that I love today.

If you want to learn how to 'press buttons' in personal and business relationships then read this document.
If you understand that persuasion is the heart of selling (and thus marketing) and that ALL management is an ongoing sales/persuasion process then this book will ring lots of bells.
If the foregoing is outside of your knowledge, read the book and internalise it – it'll change your life.
If you want avoid falling for the 'latest greatest' learn from this book.
If you NEED to write persuasive copy or close sales then this book is a goldmine.

Read Forbidden Keys to Persuasion to avoid falling for the false promises of shysters and even honest liars.

My only criticism of the document is in terms of what is missing. I picked up on this material as a result of my training in psychometrics (personality assay and analysis) a couple of decades ago with one of the top firms in the world, in this field, with a validated tool and system. So, for me, the aspects of personality are an important bulwark to this knowledge.
Fortunately the work as presented stands well on its own and is of universal application, the personality aspects are strong 'force multipliers' but are not key to the material.

For those interested in understanding the personality aspects that, in my opinion, go hand in hand with this material take a look here: http://www.thomasinternational.net/ and perhaps read the seminal work by Dr William Moulton Marston: 'Emotions of Normal People – still in print and available from Amazon for just over $30.

This is NOT hocus pocus 'magic'. Whilst this is not a scientific treatise Blair does use supporting material from relevant experts and the concepts have been studied elsewhere in an objective manner. I strongly recommend that as owners of businesses we owe it to ourselves to understand and use this stuff!

Oh, Blair has also provided a 'taster' a very interesting and eye opening document that'll cost nothing to get, not even an email address. He is giving a document called: The One-Sentence Persuasion Course. Without trying to give too much away, in a just a few words, he encapsulates EVERYTHING one needs to get into any sales document. Get The One-Sentence Persuasion Course NOW!

Andrew Wilson.